- google ads -
Simply Fresh is a fast-growing Hong Kong-based e-commerce platform specialising in fresh food delivery. They faced challenges in scaling their online sales profitably while maintaining efficient ad spend.
SimplyFresh
17X ROAS Growth in 6 Months
RESULTS
17X increase in ROAS within 6 months
Significant uplift in conversion volume, driving more sales at a lower cost
Reduced CPA by optimizing targeting and bidding
Enhanced campaign scalability with data-backed decisions
The resort needed to boost direct bookings and qualified inquiries, targeting health-conscious travelers in a competitive market. Their marketing budget was initially focused on Meta Ads, but results were stagnating.
I recommended shifting Kapuhala Koh Samuiās marketing budget from Meta Ads to Google Ads, then implemented targeted keywords, compelling ad creatives, and advanced conversion tracking.
Kapuhala Koh Samui
Increase conversions and lower CPC
RESULTS
10,600 clicks generated from targeted Google Ads campaigns
69,100 impressions delivered to a highly relevant audience
Average CPC of just $0.95, ensuring efficient use of ad spend
7,240 conversions (bookings or qualified leads) achieved in just three months
This campaign ran for only three months, as my contract with Kapuhala Koh Samui concluded in May 2024.
Despite the limited timeframe, the results demonstrate the impact of a focused, data-driven Google Ads strategy.
- instagram reels -
